Everybody envisions about throwing the perfect event. You want everything to run smoothly and make sure it’s the one event that everyone talks about before, during, and after the event takes place. Recently I spoke to a good friend of mines and we talked about how he wanted to put on a throw an album release party. We both agreed that most album release parties aren’t done the right way, but then again most events aren’t. It’s not hard to put on a good event, but it does take a bit of effort. Effort that many people aren’t really willing to put on.
So how do you host a great event? There are a couple of key steps that you must take to make it happen:
Determine Your Goals
Before you start, you need to know what you want to happen before you start to pull anything. What is it that you want to achieve? If you’re planning an event like an album party or a conference, your most important goal is probably to breakeven. Of course we want to make money, but the first priority is to not lose it. After that you may go into other goals like: what kind of feedback do I want? What kind of results do you want to see? Clearly define what it is you want and that will point you in the right direction as to what you’ll need to do next
Assemble a Motivated Team
You can put on an event by yourself. But it’s almost impossible to put on a GREAT one alone. You need a group of people that are willing to buy into your vision enough to make the sacrifices necessary to make the event a reality. The most important word to remember however is motivated. Make sure you that you have a sit down and understand how much you are getting from someone and not setting yourself up for disappointment once people don’t show when you expected them to.
Know Your Audience
Please don’t be the person that says “my event is everybody”. While you won’t turn away at the door, reality is not everyone will want to come to your event; and that’s okay. Knowing your audience is all about clarifying who will want to come to your event and doing everything in your power to make sure they know. Are you hosting a conference for millennials? Stick to social media and internet forms of advertisements. How about starting a bookkeeping businesses for small local businesses? Well maybe printing out flyers, local newspapers and magazines might work better. Make a plan and call an audible if necessary.
Envision The Experience
This is one of the best pieces of advice I’ve ever received. I can’t really remember from where, but it’s the most powerful tools you can use. Let’s say you’re putting on a spoken word night for example, sit down and imagine being the attendee instead of the planner. With the way you have everything planned so far, did you have a good time? Did you really get a chance to learn/have fun/meet new people, or were there something’s that you feel could have been done a lot better? If there were, you need to make sure that you get it tightened up beforehand. If there weren’t, you only have one more thing left to do to take your event from good to great!
Carry the experience beyond the Event
So you’ve had the event, now what? A great event is not only a great experience while it’s going on at the time, but it’s also going on after as well. The main key to keeping the event going is: the people. You want to build “a community” that keep the buzz about the event going long after it ends. This is why your event HAS TO HAVE a hashtag. This gives everyone the opportunity to reminisce on what happened and also gives them the ability to share with other people what happened not through your lens (it’s assumed you’ll try to present it in the best light), but through that of actual people that attended and had a great time. Always remember the best form of promotion isn’t a flyer or a website, it’s the testimonials of the people that attend.
Do you think anything was missing? If you think so leave a comment and let me know. I’d love to hear from you!